#boycottbollywood Trend

 Name: Prithish Karan [ UG1 , Sec 1]

Department: BJMC

Enrollment ID: 221214001012

Registration no: 220010484621

The word boycott was born from the name of Captain Charles C. Boycott (1832–97), an Irish land agent so treated in 1880, in an attempt instigated by the Irish Land League to get rents reduced.  

Now a days this has been noticed that #bollywoodboycott is trending in each and every social media sites. So the thing began when in past 2020 Susant Singh Rajput’s controversial death occurred. During that time many of the Bollywood actors and actresses were exposed doing nasty politics, drugs consumption and many more. Actress named Reha Chakrovarty was also sentenced 28 days jail.

 But actually all these things were happening from the day Bollywood had a stiff growth past in 80s and 90s times. The first controversial death happened was of actress ‘Divya Bharti’. Then past in 2017 Sridevi’s death also became a controversial where the suspect was her husband Bonny Kapoor, but some how the case closed. 

And now we come to know about another thing why Bollywood is getting hatred is ‘NEPOTISM’. If we carefully observe nepotism now a days its every where in this world in every field. In Bollywood its from the starting days Bollywood evolved. Like the Kapoor family, Deol family, presently Bacchan family and many more. Now a days in Karan Johar’s film we can see all the star-kids are debuting so it is also a reason why bolly-viewers are not at all taking Bollywood at a serious note. 

Beef has been a huge political red flag in our country for decades now. Most liberal and moderate Indians will tell you, whether you consume meat or not, you must not publically advertise your gastronomic preference. Ranbir Kapoor found that out the hard way, when nitpicking netizens culled out old videos of the young actor alluding to his meat eating penchant. End result? Brahmastra was grilled on the boycott barbeque. 

Shah Rukh Khan's Pathaan, found a place on the boycott lists even before getting ready to release. As the film's first looks and early promotional material cropped up online, netizens found reason to dig into the archives and find images, news clippings and interviews from the past. The material featured SRK speaking in support of Pakistani cricketers or expressing his views on intolerance in India. That was incendiary enough to light fire to the boycott brigade's passion.

Aamir Khan's old comments on intolerance and 'not feeling safe' riled up netizens enough to call for a ban on his latest release Laal Singh Chaddha (LSC). Similar reasons were cited to ban Dangal, but that film's content managed to overshadow the controversy. LSC wasn't as lucky though. Another past Aamir release, PK and it's expressions against organised religion contributed to the call for ban against LSC. 

The culture of intolerance has gained momentum in the last decade. Boycott campaigns use misinformation to influence the perception of the general public through the online platforms used by that public. Echo chambers online are attuned to communalist, supernatural, jingoistic and misogynistic messages and are clearly being deployed to operate the #BoycottBollywood movement . 

The dangers cannot be downplayed due to the sheer size of the industry. A recent report by consulting firm Deloitte states that it is the largest in the world in terms of the number of films produced; an estimated 2,000 films a year in over 20 languages. According to a recent PwC report, India's media and entertainment industry is likely to reach Rs 4.3 trillion in revenue by 2026. The film industry alone is expected to garner revenue of Rs 16,198 crore by 2026. Of this, Rs 15,849 crore would be box office collections. 

It takes big budgets to make a movie and calls for a boycott may force at least some producers to reconsider their projects, which will affect jobs and content quality. Telugu superstar Vijay Deverakonda, whose film Liger was also targeted, urged people to realize the extensive damage the trend boycott can cause. He said that apart from the actor, director and actress, 200 to 300 actors are working on the film. Even if the lead actor's name glorifies the film, 2000 to 3000 families are being feed. 

Some filmmakers believe that the criticism from the boycott calls actually helped the film gain popularity. Therein lies the problem, because going to the theater today is an expensive affair, especially in cities. In exchange, OTT platforms today offer good content, and, in many cases, the same movie can reach the streaming platform within two to three weeks. This means that calls for boycotts may confuse and disgust some audiences, and then the initial collections that are crucial to the film's revenue. 

Here’s the conclusion and we come to know that boycott strategy is not at all a great practice by one who all does. And we also must not be a part of it. #saynotoboycott